Teaser trailers are usually released months in advance to the actual film trailer. It gives the audience an idea of what's to come. It is a shorter version of the created film trailer and is usually leaked on the internet, but can be seen in cinemas before a feature film. Usually shown for a minute or 30 seconds, jsut to excite and entice the audience for what's to come.
This teaser trailer lasts for 1 minute 15 seconds, which is longer than usual, however it excites and interests the audience of what's to come. The trailer starts off with a slideshow of pictures of different houses, looking like a home video leading us to think that maybe the characters are looking for a new house to live in, reinforcing the idea of them being family and the attacks being random. Underneath the pictures there are captions saying 'Some people people choose a house for the neighbourhood, the schools... Others a completely different reason' which leads the audience to think that the house these people move into, maybe has a story behind it, is haunted and just isnt a good house to move into. This trailer includes 20 shots, at a number of different angles, for example the first shot is a wide shot and sets the scene as it is of a house, which the whole film is based around. The next three shots establish the characters and their relationship to one another. We are only introduced to the villains through a door, which is a wide shot, which quickly cuts to a medium close up of the woman and then a long shot of the man. The camera shots at the start of the trailer aren't fully steady, which makes it look as though the villains are watching their victims before they attack. Throughout 'The Strangers' trailer there is narration from the characters and the villain which helps sell the film without revealing too much content. The first narration we hear is between the couple, showing how loving and affectionate their relationship is. The first narration of the Villain is ‘You will die’ coming across as immediately scary and giving us an insight as to what is going to happen throughout the film. Throughout the trailer there’s a lot of screaming reinforcing the genre of the film, and the typical horror convention of the woman being the victim. The pace of the film changes from the beginning from being slow and happy to quick and snappy. The pace changes 51 seconds into the trailer, and it is an obvious change due to the sudden camera cuts and picture snaps and the up pace music. The film is divided into noticable sections, for example the shots at the beginning set the story, going at a slow happy pace, like a family slideshow. Changing suddenly to a quick action based pace, cutting quickly from scene to scene, like a picture slideshow again, showing the actual story and what happens, to the end where it is a low wide shot of the woman crawling along the floor, showing the end of the film as the woman being the one to have suffered. The mis-en-scene of the film is very dark low minimal lighting, as we see at the start of the trailer he is lighting candles. This reinforces the genre, as scary events usually happen at night, in the dark where your vision is restricted. The costumes of the characters at the start are very smart, as if they've got in from going out, showing how normal they are, doing everyday things. This reinforces the horror genre as the attacks are on a random couple. However a clip in the trailer, shows the word KILLER written in lipstick on the mirror of their bathroom, giving us a different idea that maybe the attacks aren't so random. The villains faces are hidden under masks making it a lot more scary as you can't see them, making them more dominant. Just as a clip in the trailer shows as the victims are sitting down and looking up at the villains showing how in control they are and using the fear factor to their advantage. The background setting of the film is their house, making it a lot more scarier as the villians are intruding in on their private life, being very uninvited. The props used in the trailer reinforce the film title 'The Strangers' as they have masks on, meaning we can't see their faces to identify who they are, and if the characters know them. Five clips in the trailer show weapons that would be used for protection, reinforcing a typical horror feature of fighting back to the villain, however it challenges the horror conventions as the woman also fights back. Throughout the whole trailer the sound for changing to each clip is like the pictures changing in an old projector, with a fast paced soundtrack over the top stopping at the same time as the clips stop moving, making you focus on the clip, making the audience enticed into what's happening. The way in which the film film is set in someones home and livelyhood, makes it seem much more real and as if it could be a true story.
The film is an obvious Horror/Thriller as the events shown are scary, jumpy, leave you on the edge of your seat. It has typical horror conventions as the victims want it to stop as soon as it finishes, the woman is a victim, and the man is trying to protect the woman. However, they are also challenged as the woman is also fighting back. Most horror films do not show the villains to reinforce the fear of the audience and characters, however this trailer shows the villains, not very often, however its even scarier to see exactly what it is attacking you. Sounds and shadows are used to create suspense for the characters and the audience, a typical convention of a horror film.
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