Horror poster analysis

Name & genre of film	Friday the 13TH. Horror.
Key image (camera shot/angle – purpose); expressions, posture/body language. How do they reinforce the genre?	The key image is a low angle shot looking up at the character. The purpose of this would be to show how dominant he is, as he is the murderer and his victims are obviously scared of him. This reinforces the film genre as it is a horror film and he looks scary and makes you feel scared from looking at him.
Lighting & how it influences the meaning of the text & genre.	the lighting is very low key as it reinforces the genre as it creates a scary atmosphere for the audience, and with the murderer standing out in very high-key lighting reinforces his dominance again.
costumes/dress codes; icons/props, make-up – how do the challenge or reinforce the generic conventions.	the costume of this character is a dark cloak, making him look dangerous. He also has a mask on reinforcing that he is the murderer and he doesn’t want people to see his face. The mask also makes him seems scarier than actually being able to see his face. In his hand he has a machete which is an extremely dangerous weapon, reinforcing the genre of this film.
Background, colour( connotations) & layout & how they influence meaning.	The background of this poster is a woods, and is very dark and gloomy reinforcing the genre as woods are usually associated with danger at night. Reinforcing the terrifying atmosphere for the audience.
Copy (text) – Size, font style, colour & content (title/tagline/credits/ratings etc.)	`Friday the 13th’ is written in big red writing, making it look like blood. It is also the biggest writing on the front cover making it stand out. Above the title it says ‘from the producers of chainsaw massacre’ which is a well known gruesome horror film. This would give us an idea s to what the film may be like, reinforcing the films genre. It also says at the top  of the poster ‘welcome to crystal lake’ again giving us a clue to what and where the film will be revolved around. The text of the credits etc. is all in a ghostly looking font, reinforcing the horror genre.
Target audience	The target audience of the film would be people who enjoy horror films and want to be scared at the cinema or at home. It ranges from ages 15-18 as it would be too scary for anybody under those ages to view it.
Representation of Characters – Age, race gender, Culture, sexuality etc. Do they challenge or reinforce the genre conventions.	As the main character of this appears to be a man, this would reinforce the typical horror steretype of the women being the victims.
Institutional	Details of the producers and directors are found underneath the film title. It was directed by Marcus Nisbel, it is rated an  18. Details of the producers and directors are found underneath the film title. It was directed by Marcus Nisbel, it is rated an 18.
Enigma/Narrative image (How does the poster create a ‘story’ & entice its intended audience to go see the film?) What questions does the poster ‘ask’ of the audience?	The narrative created by this poster is that this man on the front cover enjoys killing people who visit ‘crystal lake’. All the events that take place in this film happen on Friday 13th, and the number 13 is known to be unlucky. It entices the audience as although this character is on the front the do not actually know what he does. By just showing you the main character of the film and making it look gruesome and ghostly, it will entice the audience and make them want to see the film.